Our People

Experience:

Category Management and FMCG, Strategy Coles, The Reject Shop and Merivale

Key Focus:

Supercharging brand sales across major retail channels. Woolworths lead.

Signature Strength:

Negotiation and Sales Optimisation

Jessica Maree Gordoun

Managing Director – Retail

Experience:

Corporate Finance at Pitcher Partners, Corporate Development at Rentokil Initial Plc

Key Focus:

Ensuring our brands are financially positioned to achieve their goals

Signature Strength:

Simplifying complex scenarios to deliver practical, commercially advantageous outcomes

Joseph Green

Managing Director – Advisory

Experience:

Finance, Category Management and Strategy at Coles.

Key Focus:

Supporting brands scale growth and leading data driven strategies. Coles lead.

Signature Strength:

Commercial balance between brands & retailers and Excel Sheets/Numbers

Mark Roestenburg

Executive Director – Retail Performance

Experience:

Commercial Lawyer at Baker Mckenzie, Retail Operations at General Pants Group, Owner and Export Sales at Slim Secrets (exited 2022)

Key Focus:

helping brands grow & scale sustainably both domestically and in international markets

Signature Strength:

Broad skill set and strong network across FMCG and with investors.

Jamie Thurin

Executive Director – Origination & Export

Experience:

Category Management, Procurement and Supply Chain at Coles

Key Focus:

Finding better ways to reduce costs and increase revenue streams for our brands

Signature Strength:

Strong network and adaptable problem solver

Adam Morris

Executive Director – Brand & New Business

Experience:

Corporate Advisory / M&A Lawyer at Nicholson Ryan Lawyers and Thomson Geer

Key Focus:

Supporting the growth of our brands through their lifecycle, from early and expansion stage to exit

Signature Strength:

Commercially minded, pragmatic and collaborative approach to dealmaking, with a view to maximising client outcomes

Veroshan Sripragasan

Executive Director – Legal & Regulatory

Experience:

8+ years in senior Corporate Finance roles at Pitcher Partners. A member of the Institute of Chartered Accountants Australia.

Key Focus:

Delivering great financial outcomes for brand partners.

Signature Strength:

A practical, outcome driven approach to finance and corporate advisory engagements.

Michael Giarrusso

Director – Corporate Advisory

Experience:

Litigation and Dispute Resolution Lawyer

Key Focus:

Strategy and outcomes

Signature Strength:

Sharp advocacy and efficient problem solving

Stuart Hogg

Director – Legal & Regulatory

Experience:

Category Management Woolworths, Consulting across Retail, Manufacturing, Real Estate and Acquisitions.

Key Focus:

Igniting sales and distribution for Brand partners across Woolworths Group and major retail.

Signature Strength:

Relationships, Network and Negotiation.

Jack Novak

Head of Woolworths Group

Experience:

Merchandise and Operations at The Reject Shop

Key Focus:

Data analysis, insights, commercialisation and online

Signature Strength:

Storytelling through data and retail optimisation advisory

Brianna Allford

Data Manager

Experience:

22 years working in Pharmacy across Retailers, Wholesalers and for Big Pharma sales Including: Aspen Pharmacare and Sigma Pharmaceuticals.

Key Focus:

Big sales opportunities in the pharmacy and P&C retail sector

Signature Strength:

Deep channel knowledge and building new retailer partnerships

Jay Cavanagh

Head of Pharmacy and Petrol and Convenience

Experience:

Senior Analyst specialising in M&A advisory, Financial modelling and Due Diligence. A member of the Institute of Chartered Accountants Australia.

Key Focus:

Corporate Advisory

Signature Strength:

Financial modelling and scenario planning

Alexander Bielinski

Associate – Corporate Advisory

Experience:

Bookkeeping and financial management across service-based and retail industries.

Key Focus:

Accurate reporting and strategic insights to support business performance.

Signature Strength:

Learning new systems, streamlining processes for greater efficiency.

Joyce Chan

Senior Accountant

Experience:

15 years working in Multinational FMCG brands inc. Peters Ice Cream and British Tobacco

Key Focus:

Sales and growth

Signature Strength:

Energetic approach to sales and account management

Jeremy Raymond

National Account Manager – Grocery & Department

Experience:

Private Clients and Tax Advisory at Pitcher Partners, Director at Core Growth Advisors.

Key Focus:

Accounting and Tax Advisory.

Signature Strength:

Debits, credits and tax planning.

Vivian Nguyen

Manager – CFO & Business Advisory

Experience:

End-to-end supply chain management across FMCG, Retail, Beauty, and Wellness industries.

Key Focus:

Demand and supply planning, change management, third-party manufacturing, logistics, and e-commerce fulfilment.

Signature Strength:

Driving availability and efficiency across the full supply chain.

Carolina Villalobos

Supply Chain Manager

Experience:

30 years in demand planning, logistics and systems for reputable brands such as Swisse, Vitality and Sukin

Key Focus:

Ensuring brands are well set up for success from an ordering and operations perspective

Signature Strength:

Analytics, forecasting, demand plans, stock management and cash flow

Kon Pletias

Demand Planning Manager & VRP

Experience:

Leading sales administration across premium FMCG brands

Key Focus:

Sales administration, online optimisation, order processing

Signature Strength:

Detail Orientation, Pragmatic Execution and Understanding of the FMCG market

Lucy Bleackley

Project Manager – Brand Partners

Experience:

Driving strong sales growth and building client relationships across multiple industries

Key Focus:

Collaborating with retailers and partners to maximize promotions and drive incremental sales

Signature Strength:

Effective communication, adaptability, and a team-centric approach to delivering results

Maddi Sullivan

Promotions Coordinator

Experience:

5+ years working on FMCG leader brands in the pharmacy channel.

Key Focus:

Develop and Grow commercial alliances and partnerships.

Signature Strength:

Creativity optimizing sales.

Viviana Virgen - Maternity Leave

Key Account Manager – Pharmacy

Experience:

Graphic design, branding design and strategy for brands across retail, hospitality, wellness and more.

Key Focus:

Graphic design, brand aesthetic management, presentation decks and visual asset creation.

Signature Strength:

Graphic design and visual aesthetic management.

Emma Puglia

Graphic Design Manager

Experience:

Office and admin support.

Key Focus:

Supporting the team with admin related tasks.

Signature Strength:

Organisation and support across the board.

Jenna Klotnick - Maternity Leave

Office Manager

Experience:

6+ years’ experience as a food technologist and regulatory and compliance professional, including as Quality and Innovation Manager at Pro-Canning.

Key Focus:

Providing clarity and direction to brands so they can confidently bring innovative products to market.

Signature Strength:

Holistic approach to problem solving, backed by a strong foundation in food and beverage science, compliance, quality assurance and product development.

Sharon Ann Alexander

Manager – Regulatory & Compliance

Experience:

Hands-on experience in bookkeeping, tax, and financial management for service-based businesses and private clients.

Key Focus:

Supporting clients with clear, practical accounting solutions tailored to their goals.

Signature Strength:

Strong technical foundations and a problem-solving mindset that brings clarity to complex financial matters.

Thomas Foley

Analyst – CFO and Business Advisory

Experience:

Analyst and Deloitte, Financial Modelling, Capital Raises and Strategy support in Healthcare and consumer sectors

Key Focus:

Supporting Clients with Corporate advisory support assisting them with their key initiatives at various stages of their company's journey

Signature Strength:

Combining Analytical rigor with commercial insights to support informed and high impact decisions

Priyavrat Patel

Analyst — Corporate Advisory

Experience:

Administrative and Retail Sales across FMCG and educational services.

Key Focus:

Optimizing sales processes and efficient data management.

Signature Strength:

Attention to detail and data driven approach to problem-solving.

Anjali Sahoo

Data Analyst

Experience:

Customer service, brand representation, and corporate operations across retail and tech sectors.

Key Focus:

Operational efficiency, stakeholder engagement, and process improvement.

Signature Strength:

Organizational skills, problem solving and attention to detail.

Soumya Kantipudi

Project Coordinator & Administrative Assistant

Jessica Maree Gordoun

Joseph Green

Mark Roestenburg

Jamie Thurin

Adam Morris

Veroshan Sripragasan

Michael Giarrusso

Stuart Hogg

Jack Novak

Brianna Allford

Jay Cavanagh

Alexander Bielinski

Joyce Chan

Jeremy Raymond

Vivian Nguyen

Carolina Villalobos

Kon Pletias

Lucy Bleackley

Maddi Sullivan

Viviana Virgen - Maternity Leave

Emma Puglia

Jenna Klotnick - Maternity Leave

Sharon Ann Alexander

Thomas Foley

Priyavrat Patel

Anjali Sahoo

Soumya Kantipudi

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